Chevy's mane is really thick as in the video. I don't want to pull/cut it - he looks great with his long hair!! On show day I get it wet and french braid it on the top of his crest with a lot of product for hold. Another method I have used for extra hold is to make the first braid, bring it up through to make the button and then that remaining tail is used at the 'starter' section in the next braid, and so on. All 'buttons' are then linked together making them more secure to hold all of his hair. I understand tradition and being polished but as long as the horse arrives neatly turned out there should be no penalty for those that desire to keep their horse's mane in its natural state. As an aside - it gave me the creeps to see that box fan in the video!! DO NOT USE BOX FANS!!! Spend the few extra $$ and get closed motor fans that are designed for the uses in a barn.